How to build a skincare routine?

Trying to build a skincare routine can be a very daunting and confusing task considering all the options you can find in the market. It can be overwhelming to determine what your skin needs, or even which product would be a good fit for you.

In order to implement a skincare routine, it is helpful to know your skin type and what you want to achieve. Everyone's skin is different and every type of skin has different needs to be addressed.  

We believe we all deserve beautiful skin and that is why, we created a simple guide to help you through this process: 

A morning routine should prepare and protect your skin, leaving it refreshed and ready for the day:

  1. Cleanser: you should always start by cleansing your skin to eliminate any impurities that may have entered your pores. By doing this, you are starting off your day with a clean canvas that will be ready for any products you apply afterwards.  
  1. Toner (optional): toning your skin will vanish any residual impurities and restore your skin’s pH levels. It is important to avoid toners that act as astringents, as often times they will irritate and dry out your skin. 
  1. Serums: are the single most powerful step you can incorporate into your skincare routine because they are results-driven. These products hold the highest concentration of an active ingredients; therefore, they are lightweight formulations that will sink directly into your skin and begin to address whatever skincare concern you may feel you have.
For daytime use, we recommend serums like:
The Hydrator, to refresh and plump up your skin
The Brightener, to even out and brighten your skin tone
  1. Eye Cream: the skin around your eyes is very delicate, and can easily be dehydrated and lose its elasticity. An eye cream will help you fight any signs of aging, puffiness, or dark circles.
  1. Moisturizer: regardless of your skin type, moisturizing is a step no one should skip. Applying daily moisturizer will keep your skin balanced and reduce the appearance of fine lines and wrinkles.
  1. Sunscreen: never leave the house without SPF. Using sunscreen daily will reduce skin damage and also, prevent any early signs of aging. You should look for a sunscreen that is broad spectrum (UVA and UVB) and is above 30 SPF. 

At night, the ritual is a bit different. It is during this time that your skin rests and heals, and your skincare routine should be all about that:

  1. Make up remover and cleanser: make sure your face is free of any impurities or excess dirt/oils that have built up during the day. If you have been wearing make-up, we suggest a double cleansing method. First, apply a cleansing balm or oil to remove make-up and follow with a cleanser that will eliminate any impurities that are left.  
  1. Exfoliator and Toner (optional): depending on your skin type, you might consider to exfoliate at least once a week. There are physical and chemical exfoliators that can help in the elimination of any dead skin cells and skin renewal process.  
  1. Serums: your skin will heal and revitalize overnight. The following are great nighttime options to help with skin renewal:
- The Renewer, to address any hyperpigmentation, texture, or scarring issues
- The Smoother, to prevent any signs of wrinkles and fine lines
- The Restorer, to boost collagen production and repair your skin barrier
  1. Eye cream and Moisturizer: in this step, you could reuse the products from your AM routine or find a richer version of them to deeply hydrate and rejuvenate your skin. Nighttime moisturizers tend to be full of anti-aging ingredients that will work on your skin while you rest. 
  1. Mask (optional): if you feel like pampering yourself, go ahead and put a mask on. Just lay back and let the relaxation sink in. Masks are an extra step that will seal in all the products.  

Finally, make sure you build a realistic skincare routine. The more consistent you are with it, the better results you will achieve. The best skincare routine is one you can do consistently and stick to. Be sure to allow at least 6 weeks before you start seeing results.